Posted on July 14, 2016
Whilst Netflix may be the first company that springs to mind when thinking about Video on Demand (VoD), they are not the best service, or at least not in France. French startup Molotov have created a seamless, flexible and universal TV service. It allows users in France to view content at their own speed and across any of their devices.
There are three reasons why Molotov is considered the leading VoD service in France. Firstly, They have leveraged a team that understands the French market and has successfully launched a product in the cinema industry, AlloCine. This team have managed to sign agreements with all of the major networks as well as some minor channels.
Secondly, this has enabled them to offer the most content out of their competitors like Netflix or CanalPlay. Not only this but because of their partnerships they are also able to show premium content before their competitors.
Thirdly, they offer a unique and seamless experience that allows users to explore content in a new way. Users can effortlessly switch between devices and pick-up where they left off.
The startup has received significant investment from Idinvest, among others and had tens of thousands of sign ups prior to their launch on July 11th. It will be interesting to see how Molotov grows and if they expand beyond France.
Read the full story here
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