The Value of Being the Best

Posted on December 03, 2014

User experience plays a crucial role in a product’s capability to meet to the needs and wants of its users, which is why human centred design processes are central to designing solutions and products in consulting engagements.

Tech strategy blogger Ben Thompson illustrates the role of a product’s user experience, together with its ability to meet the technical and emotional “jobs-to-be-done”, as a component of a product’s capability and a means of creating competitive advantage.

Thompson believes that Clayton Christensen’s theory of disruptive innovation, which has become somewhat controversial of late, is not wrong but simply incomplete. User experience, he argues, could explain how integrated incumbents such as Apple are able to continually raise the ceiling of “good enough” for which modular competitors have to strive. “Low end disruption is real, and it is a threat,” Thomspon argues, “and Apple’s only defense is to be the best.”

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