VOD for AFRICA Business Model Handbook

Posted on July 03, 2015

There is a rapid change in the TV market in Sub-Saharan Africa. The change-over to DTT is happening at the same time as VOD offerings are blossoming in the market. Content, still under developed across the continent, is struggling with piracy. Those that expect this market to resemble Europe’s transition from Analog to Digital TV are in for a surprise as the European (and American) transitions did not happen in the age of Netflix. The Sub-Saharan Africa experience will see highly funded international internet offerings competing with local broadcasters, pushing regulatory boundaries and changing consumer tastes. The demand for VOD is clear, how the market will shake out, is
not.

This handbook utilizes visual business modeling to explain the different approaches players have taken in the market to approach VOD. By
visualizing the business model, ecosystem and how the players interrelate, a different perspective can be achieved.

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